Think for a moment there are 2 sales man from 2 different companies with one of a high name value and the other is a new entity which is just selling without concentrating much on this service. Obviously if both sales man reach a same house, the customer prefers to buy from the one who has a higher name value. And thus it is very important to have your organization to focus on this segment too. A creative, eye-catching, soothing and a beautiful logo is the most integral part of this strategy. It gives the first impression of your company, business or entity. At times it is just the logo that carries forward to your letter heads or visiting cards. Hence it becomes very crucial that you have an impressive creation for your entity to represent you in all pursuits. It not only provides a good reputation of your product or service, but at the same time eventually leads to a high conversion rate optimization of your website too.